On Cloudflow 2018 - Mens Running Shoes

The On Cloudflow men’s running shoes are lightweight and ultra-responsive performance shoes.

Treat your feet to this innovative performance shoe that’s built for speed and a responsive ride.

With this reinvention of a popular line, On achieve their goal to give you the running high of being 100% in the zone – it’s just you and the road.

Energise your run with the luxurious comfort and breathability of the mesh weave upper, with antimicrobial treatment to keep your feet in healthy conditions.

The running shoes propel you forward and cushion every step with the 18 Cloud elements strategically placed where you need them most, putting this shoe in a league of its own.

Glide like you’re running on clouds with the Zero Gravity foam for a feather-light feel all the way to the finish line.

The Cloudflow Speedboard takes the running shoes to a whole new level and delivers a responsive ride by enhancing the reinforcement of the forefoot.

It guides your gait to promote the natural rolling motion of your feet and spring-loads your run with a powerful take-off.

You get ultimate traction from the advanced abrasion pads for tackling the road beneath your feet, even in wet conditions.

Your favourite new running shoes come loaded with the next evolution of the award-winning CloudTec sole to reinvent the way you move - in total comfort and confidence.

- Responsive performance running shoe
- Adaptive first-layer in-built sock for a fresh feel and all day comfort
- Antimicrobial
- Patented Speedboard for smooth motion with a responsive flex and rocker so you can flow into a runner's high, no sweat
- 18 Cloud elements
- Zero Gravity foam
- Abrasion pads
- CloudTec sole

Category: Neutral

Technical:
Heel-toe offset: 6mm / 0.23in
Weight: 220g / 7.8 oz (men's US 8.5)

CloudTec Explained

1. The On is the first running shoe with 3D cushioning, absorbing not only the vertical impact, but also the horizontal shock from the forward movement – the so called shearing forces which cause muscle cell destruction and pain in ligaments and joints.

2. The On makes you run light and fast, and pain free. When running, you want to land soft and push off hard. The CloudTec elements allow your foot to travel softly into your landing. Once locked, the Clouds are completely firm for a powerful push-off. This is possible to the fact that the On uses travel (distance) to slow down impact forces rather than just compressing rubber or air like other cushioning systems.

3. The On is the new approach to motion control: By activating your muscles, the On enables you to stabilise and control your foot strike naturally – without artificial support.

4. The On fosters an efficient running style, allowing the runner to land more forward on his or her foot as well as to adopt a centered and energised running position. The Integrated Transition Bridge flexes over the whole length of the shoe, making it the best rolling shoe on the market. Combined with your Cloud-activated muscles, this results in a shorter ground contact time.

5. On’s intelligent cushioning allows for a minimalistic, lightweight construction in line with the latest research on the natural movement of the foot, i.e. a low heel-to-toe ratio, being close to the ground, and very good torsional flex in the mid-foot.

6. The new 4 layers Speedboard (all the 2014 models)
- Layer 1 - Flex power - Hit the ground in a nice and rolling movement. The lengthwise rails translate landing impact into forward propulsion.
- Layer 2 - Energy distribution - The diagonal grid ensures even energy distribution, interacting with the CloudTec sole.
- Layer 3 - Torsion guidance - The high-density grid guides your foot through a natural torsion phase - not limiting your freedom of movement.
- Layer 4 - Spiral dynamics - The transversal grid supports the natural gait of your foot in a spiral motion. Land on the outer side of your foot and push-off on your big toe.