On Cloud 24/7 2016 - Womens Everyday Running Shoes

The Cloud 24/7 from On Running will have you running with ultimate lightness and intelligent cushioning.

Built from Zero-Gravity foam, the Cloud unites ultimate lightness with the superior cushioning of 16 hollow pods for a soft landing. Cleverly engineered in Switzerland, the Cloud provides protection and comfort where others only offer lightweight. In other words: stripped down to the bare maximum.

Feel the combination of a soft landing and an explosive takeoff for effortless running performance. The all-new Cloud offers the unique On running sensation in the lightest model of the lineup.

Run light, land soft yet push-off hard. This is the winning combination that leads World Champions and Olympic Gold Medalists to new personal bests. Everyday runners have more fun on their run. We call it Zero-Gravity Running.

Designed for feet that want to move all day long, the new On Running Cloud model blends superior cushioning with maximum lightness and flexibility. On’s patented CloudTec system combines both a soft landing and a firm takeoff, offering you comfort and performance in your daily workout - be it running, jumping, walking or just sprinting for the train.

Split by a central channel, the CloudTec sole reacts to your individual movement path. Conceived from latest biomechanical research, a central channel between the medial and lateral side of your foot lets the CloudTec sole freely adapt to the individual movement path of your feet.

The clever lacing system includes a slip-on-and-go style speed lace to fit your foot like a glove.

The 16 Cloud-pods are directly attached to a flexplate aka Speedboard - no bulky midsole needed. Strategically placed flex-cuts allow the sole to adapt to your footprint.

Runner profile:
Runners who want a light shoe with superior cushioning.

Goal:
Made to run with ultimate lightness and comfort.

Category:
Lightweight

Technical:
Heel-toe offset: 6 mm / 0.23 in
Weight: 165 g / 5.8 oz (women's US 7)

KEY BENEFITS
- On makes you run light, fast, and pain free.
- On is the first running shoe with 3D cushioning.
- On enables you to stabilize and control your foot strike naturally.

CloudTec Explained

1. The On is the first running shoe with 3D cushioning, absorbing not only the vertical impact, but also the horizontal shock from the forward movement – the so called shearing forces which cause muscle cell destruction and pain in ligaments and joints.

2. The On makes you run light and fast, and pain free. When running, you want to land soft and push off hard. The CloudTec elements allow your foot to travel softly into your landing. Once locked, the Clouds are completely firm for a powerful push-off. This is possible to the fact that the On uses travel (distance) to slow down impact forces rather than just compressing rubber or air like other cushioning systems.

3. The On is the new approach to motion control: By activating your muscles, the On enables you to stabilize and control your foot strike naturally - without artificial support.

4. The On fosters an efficient running style, allowing the runner to land more forward on his or her foot as well as to adopt a centered and energized running position. The Integrated Transition Bridge flexes over the whole length of the shoe, making it the best rolling shoe on the market. Combined with your Cloud-activated muscles, this results in a shorter ground contact time.

5. On’s intelligent cushioning allows for a minimalistic, lightweight construction in line with the latest research on the natural movement of the foot, i.e. a low heel-to-toe ratio, being close to the ground, and very good torsional flex in the mid-foot.